Schwood You?

I'm all for sustainable and cutely named products. I'm not for overpriced anything or green washing. While this may not exactly be greenwashing and might be a unique idea and fashion, it is overpriced. $95 for a pair of wood framed sun glasses? http://shwoodshop.com/ Please. Cool as they may seem, my first thought if I saw someone wearing them would probably be: guess that person had $95 to spare. How about sustainability and truly responsible products be affordable for everyone? I know the argument about a price spot that signals it's cool and exclusive and makes people want to have it. I just don't buy it. Guess that makes me a bad capitalist and consumer. Oh, well.